Wednesday, November 17, 2010

One Chic Shirt: FRESH PRESS by 607VISUAL

Have any of you ever had the need to produce a t-shirt for your company, a project, or your blog?  ;) For obvious reasons, I've been looking into this myself, and am struggling in that a lot of what's out there is kind of cheesy...

So excited today at having discovered this new initiative from San Francisco based design company founded by New Yorker (!) Brent Gentile. The gifted up-and-comer's designs can be scoped here. Gentile's work has been seen in campaigns for Mazda and JetBlue among other heavy hitters. This kid clearly needed a t-shirt for his company, but ran into the same dilemma I did while looking to commission something that was actually cool.

Designer Brent Gentile: self portrait
Luckily for Brent (and the rest of us!) he is a designer and was able to pour all that talent into his own t-shirt, aptly dubbed FRESHPRESS. The line will aim to put designers and creatives in control of the t-shirt search and create something that truly reflects their individual brands. The series will grow into a unique, exclusive clothing line as artists and designers are invited to participate and collaborate. Gentile says, "The idea of a graphic having the authority that renders something official or not is an incredible power, so I brought that idea to Fresh Press." The first FRESH PRESS t-shirt is now available, and in limited quantity, so hurry up and grab yours today, here.

FRESH PRESS #1 was hand printed in the heart of San Francisco on a heavy weight 100% Cotton Black V-Neck. FRESH PRESS #1 is an edition of 100 (30 Small, 40 Medium & 30 Large)
No more will be created.  Each shirt comes with an official numbered FRESH PRESS tag.
$25.00 each (does not include shipping & handling)

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