Obsession of the Moment: Levi's Jeans

I know what you're thinking. It could not get anymore obvious, or quintessentially American, than a pair of Levi's jeans. They look great on everyone, they have the whole history of denim clothing thing working for them, and of course, the price is right. But today we ladies have a lot more to celebrate from the classic brand.

Let me 'splain. For the longest time I've thought that my body woes were my own. I've always understand that other girls struggle with different parts and curves and bumps and bones just like I do. But I really thought my jeans problem was mine alone. I have relatively thin legs and a small waist, but I have such an ample tush that it literally appears to have been transplanted there from some other place. I'm not complaining. Really, I hear this is a good thing. But let me tell you, it's a literal pain in the a** finding jeans. The proper waist size won't pull up over my butt. Sizing up creates gaps in the legs or requires use of a belt. Finding the right pair can only ever happen if there is stretch involved, and even then, I'm looking at at least $200 a pop. Ladies and gentlemen, there is a reason I am known in my circle as the "dress girl." The reasoning goes far beyond mere love of all things girly.

Enter Levi's "Curve ID" system. I first found out about the new phenomenon as advertised on a billboard near Times Square. The genius sizing scale categorizes three types: Slight, Demi, and Bold. Waist and leg sizing remains true to the style--skinny, relaxed, and so on. But you can actually buy a pair of pants that is customized to your butt. It's amazing! I rejoiced. I ran to the Levi store in SoHo. I was helped by a lovely sales girl who took me around the store pointing out things I would love--and diagnosed me as a "Bold." No surprise there.

I nabbed a pair of the Cry Baby Skinny (only 69.50!) and went for it with a stonewashed "jegging"-- the Darted Legging jean (also $69.50). I couldn't help it--so, so cute. And with this whole understanding of the a** thing, it was the first time in nearly ten years that I have gone shopping for jeans without shedding a single tear. I even went down a size from my normal in the Cry Baby. I'm in love. You will be too!